New: Fujifilm GFX100RF

FUJIFILM has just announced the launch of the new "FUJIFILM GFX100RF" camera , which will be available from April 2025! This is the first GFX series camera with a built-in lens and a 102 megapixel large format sensor. It will also be the lightest model in the GFX series, bringing users the ultimate high-resolution shooting experience. The newest addition to the GFX series features a large-format image sensor that is approximately 1.7 times larger than a 35mm full-frame sensor. This 102MP high-speed "GFX 102MP CMOS II" image sensor is also complemented by the high-speed "X-Processor 5" image processing engine. The GFX100RF will be available in black and silver.

The GFX100RF is the first camera to feature an "aspect ratio dial". This allows users to switch between 9 different aspect ratios, derived from the photographic film and analogue cameras Fujifilm has produced in the past, with a simple instruction. The analog feel of switching and selecting aspect ratio using the dial according to the subject and photographic intent makes the shooting process more enjoyable.

The design of the lens and body has been thoroughly refined, and although it is a fixed lens model, it weighs approximatelyonly 735g, making it the lightest model in the GFX series. The top panel of the GFX100RF was created using an aluminium cutting process, the very first time Fujifilm has used this process. The same process was used for the lens ring, dials, bottom panel and other small parts. The result is a design that enhances the feeling of metallic texture when users hold the camera in their hands and gives a sense of unity with the design, making it a camera that their owners will be proud to own.

In addition, the versatile angle of view of the newly developed 35mm F4 lens (equivalent to 28mm in 35mm format), combined with features such as subject detection, high-speed and high-precision autofocus enabled by the latest AI technology, give the camera high performance in a wide range of situations, from hobby photography to professional photography.

The GFX100RF is an exceptional camera that combines Fujifilm's history of contributing to the development of photographic culture over many years by providing a wide range of products, services, cutting-edge technology and design.

Key Features:

• 102MP high-speed "GFX 102MP CMOS II" image sensor
• high-speed image processor "X-Processor 5"
• integrated 35mm F4 lens
• weight only 735 g
• aluminium design elements
• aspect ratio dial (on the back)
• digital teleconversion dial (on the front)
• new optimised user interface
• built-in ND filter with four EV
• 4K/30P 4:2:2 10bit video recording at 30 frames per second
• aF prediction function
• auto focus on faces and eyes
• high magnification (0.84x) and high resolution (5.76 million px) electronic viewfinder
• wide dynamic range and low noise (13+ steps when using "F-Log2")
• compatible with Frame.io Camera to Cloud