Due to inventory on 2.1. and 3.1.2025, all orders will be shipped on 6.1.2025. Thank you for your understanding.Due to inventory on 2.1. and 3.1.2025, all orders will be shipped on 6.1.2025.

Sony Alpha A7 IV

Sony announced new interchangeable-lens camera ALPHA 7 IV (ILCE-7M4) with newly developed 33- megapixel (approx., effective) full-frame image sensor. The ALPHA 7 IV takes ‘basic’ to the next level for full-frame cameras with excellent image quality and performance, redefining the original standard set by the Alpha 7 III. The new model features many of Sony’s most advanced imaging technologies including the latest BIONZ XR™ processing engine and advanced AF (autofocus) capabilities based on the flagship Alpha 1 model, combined with streamlined operability and enhanced reliability for photos and movies, making it the perfect all-around camera for today’s imaging enthusiasts and professionals who shoot all scenarios. The ALPHA 7 IV also boasts 33 MP resolution, rich movie expression and various features to support the growing demand for remote communication, bringing new meaning to what a ‘basic’ camera can accomplish. The new ALPHA 7 IV will be available in December 2021, at a variety of Sony’s authorised dealers, for an estimated retail price of €2,800 for body only and €3,000 for lens kit (SEL2870).

Sony Alpha A7 IV

Date: 25. 10. 2021, Category: News