News

Nikon has today expanded its line-up of high-performance f/1.2 lenses with the addition of the new NIKKOR Z 35mm f/1.2 S.

With its extremely high f/1.2 aperture, the lens opens up new creative possibilities for photography and video. It provides perfect control over the light. Whether it's fashion, reportage photography, fine art, action, documentary photography: the light speaks and this lens listens.

The perfectly balanced optical design combines high-quality imaging and precise focusing to capture scenes with masterful detail. Even the finest colour shades and details are captured with maximum brilliance and contrast across the entire image field - even when shooting in harsh backlight. The reproduction of both sharp and out-of-focus areas of the image is characterised by such subtlety in the transitions between foreground and background that subjects are isolated with an almost three-dimensional effect.

Photographers and cinematographers who want to take advantage of the extremely shallow depth of field can work confidently at f/1.2 thanks to Nikon's fast and accurate combined focusing system. Even the tiniest bit of the scene can be sharp against a backdrop of round, smoothly graduated bokeh - even when shooting close subjects. Whether working with the camera in landscape or portrait, intuitive and fully customisable controls are always within easy reach, and this robust FX-format lens is fully sealed for working in dusty environments or unpredictable climates.

Key Features:

• Classic 35mm focal length, masterful imaging performance
• Extremely high f/1.2 aperture
• High-quality reproduction of out-of-focus areas thanks to 11lamel aperture with circular aperture
• Precision S-series optics
• Exceptional image brilliance
• Camera operators' favourite focal length
• Fast and accurate autofocusing
• Easy operation
• Durable design
• Part of a trio of high light f/1.2 S-series lenses

Nikon today launched the COOLPIX P1100, a compact digital camera featuring a 125x optical zoom. The expected on-sale date has been set for February 27, 2025.

Designed for photography enthusiasts, the COOLPIX P1100 enables high quality images to be captured using an improved super telephoto lens. The Coolpix P1100 is based on the previous COOLPIX P1000, but offers more advanced features than the COOLPIX P1000. Its 125x optical zoom covers a focal length range of 24-3,000mm, providing versatility from wide-angle to super-telephoto. For those who require even more reach, the Dynamic Fine Zoom function increases the zoom range to an incredible 250× magnification (6,000mm equivalent).

In addition to the extended zoom, the COOLPIX P1100 now offers greater flexibility with selectable modes of operation for the focusing fields in birdwatching mode, allowing for more precise composition. In addition, users can assign functions to the Fn1/Fn2 buttons on the optional ML-L7 remote control.

Like the COOLPIX P1000, the new COOLPIX P1100 combines Nikon' s powerful EXPEED image processing system and a powerful NIKKOR lens to deliver perfect image quality even at extreme zoom settings. The dual-detection Optical Vibration Reduction (VR) system provides 4 EV equivalent stabilization, counteracting the effects of camera shake and ensuring sharp, detailed results - even when shooting distant subjects such as birds or space objects handheld.

For video enthusiasts, the COOLPIX P1100 offers 4K UHD/30p recording, as well as super time-lapse and time-lapse video options. With its versatility and compatibility with a wide range of accessories, this camera gives users the ability to push creative boundaries and experiment with different imaging options.

IMPROVE YOUR GAME WITH THE NEW GENERATION OF COOLSHOT GOLF RANGEFINDERS

Nikon yesterday announced new features on two laser rangefinders from its COOLSHOT range. The flagship COOLSHOT PROIII STABILIZED now boasts faster speeds and the mid-range COOLSHOT 50i GII model has a stronger mounting magnet. Both new models also feature brighter OLED screens with a red internal display, improved ergonomics and a new design with a yellow Nikon stripe.

COOLSHOT PROIII STABILIZED

The next-generation COOLSHOT PROIII STABILIZED is Nikon's fastest and most accurate rangefinder yet. Designed for golfers looking to improve accuracy, it offers lightning-fast readings and flawless images. The HYPER READ technology, which is 3x faster than before, delivers readings in 0.1 seconds regardless of distance. Nikon' s powerful stabilization system counteracts the effects of hand tremors and environmental factors (such as wind) and stabilizes the measuring laser and viewfinder image.

Key Features:

• Lightning-fast readings.
• Powerful image stabilization: Nikon's unique stabilization system counteracts the effects of hand tremors and environmental factors, stabilizing the viewfinder image and measuring laser.
• Golf mode displays slope-adjusted distance and actual distance. Or use Actual Distance Mode, Actual Distance and Height Mode or Horizontal Distance and Height Mode.
• Waterproof and Fogproof: Waterproof design (to a depth of 1 m for 10 minutes) and fogproof. The battery compartment is rainproof (equivalent to JIS/IEC Class 4/IPX4 protection, under Nikon test conditions).

COOLSHOT 50i GII

Key features:

• Strong mounting magnet: For securely mounting the rangefinder to metal surfaces such as the frame of a golf cart.
• Two measurement modes: slope mode displays slope-adjusted distance and actual distance. Or select Actual Distance Mode, which is enabled for tournament play.
• Rainproof: The body and battery compartment are rainproof (equivalent to JIS/IEC Class 4/IPX4 protection, under Nikon test conditions).
  

Both of these new laser rangefinders also feature Nikon's latest DUAL LOCKED ON QUAKE technology, which now emits a gentle vibration and also provides a visual signal - to confirm that the distance to the flag has been measured. Finally, the new OLED screens feature displays with bright red letters and numerals that provide excellent visibility of measurements even in low light conditions.

Key features common to both models:

• Brighter OLED screen with red inner display: crisp and clear image with clearly visible red numbers and letters.
• Nikon optics: monocular with multiple anti-reflective coatings and 6x magnification for a bright, clear image; adjustable diopter correction for perfect focus.
• DUAL LOCKED ON QUAKE: Now provides a visual signal and subtle vibration when the rangefinder measures the distance to the flag.4, 5
• Continuous measurement for up to 8 seconds: get multiple distances in one shot.
• Actual Distance Indicator (ADI).
• Ergonomic design: both rangefinders weigh just 205g and the body, which is slightly larger than the previous model, has a rubberised grooved surface to ensure a stable grip.
• Large exit pupil advance: means no need to take off your glasses when aiming at a target.

Available by the end of February!

DJI Flip - All in one: vlogging camera with drone

Key features

1. Innovative folding propeller guard
2. Weight under 249 g
3. AI object tracking
4. 1/1.3-inch CMOS sensor
5. 4K/60fps HDR video
6. Maximum flight time 31 minutes

Maximum safety, reliability

Compact design, freedom

The DJI Flip weighs less than 249g, which is almost as light as an apple, and just like an apple, it fits in the palm of your hand. The compact and practical design makes it the ideal travel companion and is sure to change the way you capture your favorite moments.

Creativity at the touch of a button

DJI Flip simplifies flight control. Simply press the mode button on the side of the drone, select the desired shooting mode, and the Flip will automatically do the rest - for impressive footage. Whether you're a professional photographer or just starting out, get ready for an easy journey into the world of aerial photography!

Your personal AI director

With the AI subject tracking feature, you can quickly and accurately keep the main focus point of the drone. Whether you're trekking through forests or climbing steep peaks, DJI Flip acts as your personal director, precisely capturing your every move.

Show off your charm

DJI Flip isn't just a drone - it's the perfect companion to help you embrace your uniqueness. The DJI Fly app supports automatic video enhancement when exporting, ensuring that every shot is unique and beautiful.

Creative footage at your fingertips

DJI Flip offers six intelligent shooting modes that deliver dynamic angles and take your creative shots to the next level.

Dazzle with high performance

Capture 48MP photos with the DJI Flip, featuring a 1/1.3-inch CMOS sensor, Dual Native ISO Fusion technology, f/1.7 aperture and 2.4μm 4-in-1 pixels. The high dynamic range ensures more detail in highlights and shadows and delivers perfect results in every shot.

Shoot with up to 4x zoom, allowing you to capture distant subjects with ease. With next-generation SmartPhoto technology that combines HDR imaging, scene recognition and other features, your images are always vivid and detailed.

4K/60fps HDR video and 4K/100fps slow motion video

Preserve the natural beauty of every moment. 4K/60fps HDR technology lets you share the subtle nuances of sunsets or sunrises in realistic quality. DJI Flip supports 4K slow-motion video at 100 frames per second. These smooth and detailed effects better capture the highlights of action sports and other activities.

Vertical shooting at 2.7K

d-Log M 10-bit colour mode

Intelligent enhancements for masterpieces

Whether you're a beginner or an experienced photographer, intelligent MasterShots, Hyperlapse, FocusTrack and Panorama make it easy to capture breathtaking shots and create professional-looking content.

Auto Brake

The DJI Flip is equipped with 3D ToF sensors that enable automatic braking even during night flight. This feature contributes to safe drone control, whether you're flying during the day or in more challenging conditions.

Advanced video transmission

Thanks to DJI O4 video transmission technology, the DJI Flip supports 1080p/60fps video transmission up to 13km away. Superior interference immunity ensures clear footage when exploring the landscape. Feel free to pair the DJI Flip with a DJI RC-N3 or DJI RC 2 remote control, for example.

Stable connection

When you pair the DJI Flip with the DJI Cellular Dongle 2, it enables stable video transmission over a 4G network, even in areas with obstacles and difficult conditions.

Long battery life

With the DJI Flip's intelligent flight battery, you'll get up to 31 minutes of flight time, allowing you to create without worrying about charging.

Fast charging

The DJI Flip's parallel charging station allows you to charge two batteries simultaneously, dramatically reducing charging time. This means you'll never miss any exciting moments again.

Easy take-off without a remote control

DJI Flip can be easily connected to the DJI Fly app using Wi-Fi Direct. This gives you the ability to control the drone with one hand via the new vertical screen interface, where you can conveniently switch between different shooting modes.

Free your hands with voice control

Say "Hey Fly" to activate the DJI Fly app with a voice command. This feature allows you to pilot the DJI Flip using spoken instructions. When connected to your phone, the drone can capture audio and intelligently suppress noise, automatically filtering out propeller sounds and ensuring clear recording. This feature allows for unassisted independent filming of content.

Efficient and easy creation

Zeiss, a legend in the field of film and photographic optics, introduces a new line of high-end zoom lenses Supreme Zoom Radiancewhich, thanks to its very similar expression, will perfectly complement the fixed glass of the Supreme Prime Radiance. Thanks to the unique surface treatment of all elements, it offers beautiful blue reflections in backlight and an overall warmer image rendering. The range includes a trio of lenses with focal lengths of 15-30mm, 28-80mm and 70-200mm with T/2.9; perfect mechanical and optical workmanship and modern ergonomics (identical placement of controls and support for Zeiss eXtended Data, Cooke /i and CinCraft) are standard. Available individually or as a discounted set from April 2025 (on a first-come, first-served basis).